Yujin Kim

Yujin Kim

Product Designer, based in SF Bay Area 🇺🇸
Product Designer, based in SF Bay Area 🇺🇸

Yujin brings 6+ years of experience across early-stage B2B startups and large-scale B2C services

Yujin brings 6+ years of experience across early-stage B2B startups and large-scale B2C services

She has successfully driven the development of numerous products, particularly in the early stages, by seamlessly merging UX with business goals.

While her main focus is advocating for users, Yujin is equally attentive to business strategy and metrics, ensuring that user needs align with company objectives to deliver effective solutions. She has a passion for crafting strategic UX flows and policies, while also delivering visually impactful, high-quality designs.

She has successfully driven the development of numerous products, particularly in the early stages, by seamlessly merging UX with business goals.

While her main focus is advocating for users, Yujin is equally attentive to business strategy and metrics, ensuring that user needs align with company objectives to deliver effective solutions. She has a passion for crafting strategic UX flows and policies, while also delivering visually impactful, high-quality designs.

My Experience

My Experience

My Experience

Throughout my career as a designer, I’ve had the privilege of working with some very talented people at great companies.

Throughout my career as a designer, I’ve had the privilege of working with some very talented people at great companies.

Throughout my career as a designer, I’ve had the privilege of working with some very talented people at great companies.

Role
COMPANY
yEAR
Role
COMPANY
yEAR
Role
COMPANY
yEAR
Product Designer - Lead
Additor Inc.
2023
Now
Product Designer - Lead
Additor Inc.
2023
Now
Product Designer - Lead
Additor Inc.
2023
Now
Product Designer - Lead
BeBridge Inc.
2022
2023
Product Designer - Lead
BeBridge Inc.
2022
2023
Product Designer - Lead
BeBridge Inc.
2022
2023
UX/UI Design Inturn
LINE Corp
2021
2022
UX/UI Design Inturn
LINE Corp
2021
2022
UX/UI Design Inturn
LINE Corp
2021
2022
Product Designer
EO Studio
2021
2021
Product Designer
EO Studio
2021
2021
Product Designer
EO Studio
2021
2021
UX/UI Designer
Open Meta
2018
2021
UX/UI Designer
Open Meta
2018
2021
UX/UI Designer
Open Meta
2018
2021
  • Yujin Kim

    ©

  • Yujin Kim

    ©

  • Yujin Kim
    ©

My design journey & Philosophy

My design journey & Philosophy

My design journey & Philosophy

10

(Years old)

My design journey began with childish curiosity—teaching myself Photoshop in elementary school to create custom stationery. When I started selling extras online, I discovered the thrill of designing for others, adjusting my creations based on what resonated with customers.

This natural evolution led me from interaction design studies in my undergraduate years to data-informed UX and user research during my master's program.

What truly motivates me as a designer is creating products that make a real difference in people's lives, especially when they reach users worldwide with different needs and backgrounds.

3

3

3

(Philosophy)

Designer as a problem solver

I don’t see myself strictly as a “designer,” but rather as a team member who brings design expertise to the table. My goal is to collaborate across functions and contribute to solving problems—through design, but always with the bigger product and team context in mind.

Putting user experience first

While understanding business goals and constraints is essential, I believe the designer’s primary responsibility is to prioritize the user experience. I prefer to craft the best possible experience first, then find practical ways to bring it to life within the given limitations.

We are not users, users are not us

Users struggle to articulate real problems or helpful solutions. I don't take feedback at face value—instead, I dig deeper to uncover root causes and underlying factors. I then apply product principles, business perspectives, and design judgment to create solutions that align with both user needs and product goals.

I was inspired by Jony Ive's philosophy

"Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It’s about bringing order to complexity.

"A great product isn’t defined by how it looks but by how it works."

"We try to develop products that seem somehow inevitable, that leave you with the sense that that’s the only possible solution that makes sense."

"We spend months and months and months working on a single detail until we get it right."

I had the pleasure of working with YJ at Slid, where she impressed me with her exceptional design skills. YJ's designs are not only visually stunning but also demonstrate a keen understanding of data and user experience.

As a software engineer, I found YJ to be a consummate professional who consistently delivered top-quality work on a range of projects. I highly recommend YJ for any design or user experience role, as she is a talented and dedicated designer who brings a unique perspective to every project.

Hamza Kyamanywa

Software Engineer

I had the pleasure of working with YJ at Slid, where she impressed me with her exceptional design skills. YJ's designs are not only visually stunning but also demonstrate a keen understanding of data and user experience.

As a software engineer, I found YJ to be a consummate professional who consistently delivered top-quality work on a range of projects. I highly recommend YJ for any design or user experience role, as she is a talented and dedicated designer who brings a unique perspective to every project.

Hamza Kyamanywa

Software Engineer

I had the pleasure of working with YJ at Slid, where she impressed me with her exceptional design skills. YJ's designs are not only visually stunning but also demonstrate a keen understanding of data and user experience.

As a software engineer, I found YJ to be a consummate professional who consistently delivered top-quality work on a range of projects. I highly recommend YJ for any design or user experience role, as she is a talented and dedicated designer who brings a unique perspective to every project.

Hamza Kyamanywa

Software Engineer

And more..

She was the brilliant designer I’ve been working with. She is a self-motivated, ambitious, and powerful co-worker. She delivered all her work on time with very high quality. I'm so grateful that we worked together. I would highly recommend her as she became a valuable member.

Daniel Foster

Jiwoo Kim

Product Designer

She was the brilliant designer I’ve been working with. She is a self-motivated, ambitious, and powerful co-worker. She delivered all her work on time with very high quality. I'm so grateful that we worked together. I would highly recommend her as she became a valuable member.

Daniel Foster

Jiwoo Kim

Product Designer

She was the brilliant designer I’ve been working with. She is a self-motivated, ambitious, and powerful co-worker. She delivered all her work on time with very high quality. I'm so grateful that we worked together. I would highly recommend her as she became a valuable member.

Daniel Foster

Jiwoo Kim

Product Designer

I was always impressed by YJ's creative ideas and research skills, and her communication skills also made every meeting smoothly. We worked closely together for six months and YJ showed her consistent improvement throughout the whole process.

Sophia Martinez

Chihoo Hwang

UX Researcher

I was always impressed by YJ's creative ideas and research skills, and her communication skills also made every meeting smoothly. We worked closely together for six months and YJ showed her consistent improvement throughout the whole process.

Sophia Martinez

Chihoo Hwang

UX Researcher

I was always impressed by YJ's creative ideas and research skills, and her communication skills also made every meeting smoothly. We worked closely together for six months and YJ showed her consistent improvement throughout the whole process.

Sophia Martinez

Chihoo Hwang

UX Researcher

Hobby

Hobby

Hobby

Visual & Motion design ✨
Visual & Motion design ✨
Visual & Motion design ✨

I occasionally invest my free time exploring 2d & 3d graphic design that can enhance the quality of products.

I occasionally invest my free time exploring 2d & 3d graphic design that can enhance the quality of products.

Cooking 👩‍🍳
Cooking 👩‍🍳
Cooking 👩‍🍳

I enjoy trying new recipes and improving on failed dishes over multiple attempts. My proudest dish so far is salmon spinach pasta, which I perfected after four rounds of experimentation!

I enjoy trying new recipes and improving on failed dishes over multiple attempts. My proudest dish so far is salmon spinach pasta, which I perfected after four rounds of experimentation!

Traveling 🧳
Traveling 🧳
Traveling 🧳

There’s nothing more fascinating to me than experiencing different cultures and ways of life. Every year, I reflect on my journey by visualizing my year as a graph and travel moments show the highest spikes in happiness.

There’s nothing more fascinating to me than experiencing different cultures and ways of life. Every year, I reflect on my journey by visualizing my year as a graph and travel moments show the highest spikes in happiness.