Yujin Kim

Product Designer, based in SF Bay Area 🇺🇸
Product Designer, based in SF Bay Area 🇺🇸

Yujin brings 6+ years of experience across early-stage B2B startups and large-scale B2C services

Yujin brings 6+ years of experience across early-stage B2B startups and large-scale B2C services

She has successfully driven the development of numerous products, particularly in the early stages, by seamlessly merging UX with business goals.

While her main focus is advocating for users, Yujin is equally attentive to business strategy and metrics, ensuring that user needs align with company objectives to deliver effective solutions. She has a passion for crafting strategic UX flows and policies, while also delivering visually impactful, high-quality designs.

She has successfully driven the development of numerous products, particularly in the early stages, by seamlessly merging UX with business goals.

While her main focus is advocating for users, Yujin is equally attentive to business strategy and metrics, ensuring that user needs align with company objectives to deliver effective solutions. She has a passion for crafting strategic UX flows and policies, while also delivering visually impactful, high-quality designs.

My Experience

My Experience

My Experience

Currently leading the design efforts at Additor Inc(Yess), where we are building an AI sales copilot product

Currently leading the design efforts at Additor Inc(Yess), where we are building an AI sales copilot product

Currently leading the design efforts at Additor Inc(Yess), where we are building an AI sales copilot product

Role
COMPANY
yEAR
Role
COMPANY
yEAR
Role
COMPANY
yEAR
Product Designer - Lead
Additor Inc.
2023
→
Now
Product Designer - Lead
Additor Inc.
2023
→
Now
Product Designer - Lead
Additor Inc.
2023
→
Now
Product Designer - Lead
BeBridge Inc.
2022
→
2023
Product Designer - Lead
BeBridge Inc.
2022
→
2023
Product Designer - Lead
BeBridge Inc.
2022
→
2023
UX/UI Design Inturn
LINE Corp
2021
→
2022
UX/UI Design Inturn
LINE Corp
2021
→
2022
UX/UI Design Inturn
LINE Corp
2021
→
2022
Product Designer
EO Studio
2021
→
2021
Product Designer
EO Studio
2021
→
2021
Product Designer
EO Studio
2021
→
2021
UX/UI Designer
Open Meta
2018
→
2021
UX/UI Designer
Open Meta
2018
→
2021
UX/UI Designer
Open Meta
2018
→
2021
Visual & Motion Design

I occasionally invest my free time exploring graphic design that can enhance the quality of products.

I occasionally invest my free time exploring graphic design that can enhance the quality of products.

Marketing Content Design

Before majoring in UX/UI in college, I explored content design and occasionally created video content.

Before majoring in UX/UI in college, I explored content design and occasionally created video content.

My design journey & Philosophy

My design journey & Philosophy

My design journey & Philosophy

10

Years old

My design journey began with childish curiosity—teaching myself Photoshop in elementary school to create custom stationery. When I started selling extras online, I discovered the thrill of designing for others, adjusting my creations based on what resonated with customers.

This natural evolution led me from interaction design studies in my undergraduate years to data-informed UX and user research during my master's program.

What truly motivates me as a designer is creating products that make a real difference in people's lives, especially when they reach users worldwide with different needs and backgrounds.

3

Philosophy
Designer as a problem solver

I don’t see myself strictly as a “designer,” but rather as a team member who brings design expertise to the table. My goal is to collaborate across functions and contribute to solving problems—through design, but always with the bigger product and team context in mind.

Putting user experience first

While understanding business goals and constraints is essential, I believe the designer’s primary responsibility is to prioritize the user experience. I prefer to craft the best possible experience first, then find practical ways to bring it to life within the given limitations.

We are not users, users are not us

Users struggle to articulate real problems or helpful solutions. I don't take feedback at face value—instead, I dig deeper to uncover root causes and underlying factors. I then apply product principles, business perspectives, and design judgment to create solutions that align with both user needs and product goals.

  • Yujin Kim

    ©

  • Yujin Kim

    ©

  • Yujin Kim
    ©
I had the pleasure of working with YJ at Slid, where she impressed me with her exceptional design skills. YJ's designs are not only visually stunning but also demonstrate a keen understanding of data and user experience.

As a software engineer, I found YJ to be a consummate professional who consistently delivered top-quality work on a range of projects. I highly recommend YJ for any design or user experience role, as she is a talented and dedicated designer who brings a unique perspective to every project.

Hamza Kyamanywa

Software Engineer

—

BeBridge (Slid)

I had the pleasure of working with YJ at Slid, where she impressed me with her exceptional design skills. YJ's designs are not only visually stunning but also demonstrate a keen understanding of data and user experience.

As a software engineer, I found YJ to be a consummate professional who consistently delivered top-quality work on a range of projects. I highly recommend YJ for any design or user experience role, as she is a talented and dedicated designer who brings a unique perspective to every project.

Hamza Kyamanywa

Software Engineer

—

BeBridge (Slid)

I had the pleasure of working with YJ at Slid, where she impressed me with her exceptional design skills. YJ's designs are not only visually stunning but also demonstrate a keen understanding of data and user experience.

As a software engineer, I found YJ to be a consummate professional who consistently delivered top-quality work on a range of projects. I highly recommend YJ for any design or user experience role, as she is a talented and dedicated designer who brings a unique perspective to every project.

Hamza Kyamanywa

Software Engineer

—

BeBridge (Slid)

And more..

She was the brilliant designer I’ve been working with. She is a self-motivated, ambitious, and powerful co-worker. She delivered all her work on time with very high quality. I'm so grateful that we worked together. I would highly recommend her as she became a valuable member.
Daniel Foster

Jiwoo Kim

Product Designer

—

LINE Crop.

She was the brilliant designer I’ve been working with. She is a self-motivated, ambitious, and powerful co-worker. She delivered all her work on time with very high quality. I'm so grateful that we worked together. I would highly recommend her as she became a valuable member.
Daniel Foster

Jiwoo Kim

Product Designer

—

LINE Crop.

She was the brilliant designer I’ve been working with. She is a self-motivated, ambitious, and powerful co-worker. She delivered all her work on time with very high quality. I'm so grateful that we worked together. I would highly recommend her as she became a valuable member.
Daniel Foster

Jiwoo Kim

Product Designer

—

LINE Crop.

I was always impressed by YJ's creative ideas and research skills, and her communication skills also made every meeting smoothly. We worked closely together for six months and YJ showed her consistent improvement throughout the whole process.

Chihoo Hwang

UX Researcher

—

LINE Crop.

I was always impressed by YJ's creative ideas and research skills, and her communication skills also made every meeting smoothly. We worked closely together for six months and YJ showed her consistent improvement throughout the whole process.

Chihoo Hwang

UX Researcher

—

LINE Crop.

I was always impressed by YJ's creative ideas and research skills, and her communication skills also made every meeting smoothly. We worked closely together for six months and YJ showed her consistent improvement throughout the whole process.

Chihoo Hwang

UX Researcher

—

LINE Crop.

Hobby

Hobby

Hobby

Cooking 👩‍🍳

I enjoy trying new recipes and improving on failed dishes over multiple attempts. My proudest dish so far is salmon spinach pasta, which I perfected after four rounds of experimentation!

Traveling 🧳

There’s nothing more fascinating to me than experiencing different cultures. I reflect on my journey by visualizing my year as a graph every year and travel moments show the highest spikes in happiness.